Meet the teamEmily Kennedy (MInstF Dip)
Head of Income Generation and Marketing
As part of my role as Head of Income Generation and Marketing I am responsible for the overall management of the Fundraising, Lottery, Retail and Marketing teams at Springhill Hospice. I have responsibility for the development and delivery of Springhill’s income generation strategy. It is the team's responsibility to raise enough money to continue providing the highest standard of physical, psychological, emotional and spiritual care for patients with life limiting illnesses and their families, friends and carers. I have worked in the charitable sector since 2008, spending the majority of this time working within the Hospice movement. I am a certified member of the Institute of Fundraising and a member of the National Association of Hospice Fundraisers. I also sit on the judging panel for the North West Charity Awards.
My role is to support fundraisers in the community raise money for the Hospice. I offer help and advice to anyone who needs assistance with their fundraising venture. Whether a supporter needs collecting buckets, a Springhill running vest or help with planning their event - I'm here to help.
One side of my role is reaching out to local businesses, of any sector, within the community, to engage with them in the opportunities that Springhill has to offer and how they can get involved. This can mean presenting at business events, holding our own networking events and going out into the community and visiting local businesses. The main way of engagement is through our Business Buddies Scheme. The other side of my role is the organisation of a selection of Springhill Hospice’s annual events, such as the Golf Day and The Men and Women of Rochdale Dinners where we work with a dedicated committee to stage the events.
Within the Fundraising department, my role gives me the responsibility of planning and running the hospice’s annual events and campaigns, such as our Hospice to Hospice Walk, Make A Will Week, the Christmas Fair and our very popular Santa Dash to name a few. I also work towards creating our Hospice calendar throughout the year and oversee our collecting pot team, merchandise and wedding favour orders.
We are the backbone of the Fundraising and Income Services teams providing the team with administrative support, be it sending out letters of thanks, updating and maintaining our data-base or co-ordinating the mailing lists for events.
Marketing and Communications Officer
My role within the Fundraising Team is to spread the message about the good work that the Hospice does. My day to day work includes, managing the Hospice's social media pages, writing press releases, dealing with any media enquiries, liasing with outside agencies to advertise events and other information about the Hospice, designing marketing materials and maintaining the Hospice's website.
My role is to provide support to all members of the fundraising department My job is to help out on events, develop marketing materials, provide administrative support and oversee projects such as our annual Christmas cards and diaries. I also act as the first point of contact for visitors and supporters of the fundraising department.
Springy The Frog
It is my job to meet, greet and entertain all of our supporters from youngsters in prams to grannies in rollers. People try to walk past me without cracking a smile, but it is difficult not to fall in love with my green charm.